GIVE ME A SECOND CHANCE.

Our in-house superstars MS MR first brought Ghost Loft to our attention on their first Track Addict compilation last summer, back when the Loft's debut offering "Seconds" was just an ominous whisper of truth. Now, as they ready their live show and debut EP for unveiling in the coming months, Ghost Loft is back with an amped up single version of "Seconds," retaining the entrancing startrails of the original but enhancing the atmospheric charm with larger-than-life bass surges and a fresh coat of dark polish. Then there's their enchanting debut video - brought to you by the lensmasters behind the short Neighbourhood films - which feels like a hedonistic Lost In Translation spliced with enough mood lighting and endearing interplay to seduce even the coldest among you. Consider us fully on board the Ghost Loft train.

DOWNLOAD: "Seconds" - Ghost Loft

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EVERY KISS MAKES ME SICKER.

Electra Heart (also known as Marina & the Diamonds) is back. She may be one selfish bitch, but today she's found the good will in her heart to give away a brand new track called "E.V.O.L." for free. By flipping "love" around in the mirror mirror on the wall, the pop princess casts an "evol" shadow of brutal honesty that fits right in at her Heartbreak Hotel. Consider this the perfect anti-Valentine's treat.

DOWNLOAD: "E.V.O.L." - Marina & the Diamonds

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NEED YOU TO LET GO.

We've got nothing but love for Brooklyn's own tropical paradise, Ghost Beach, who are pushing the kind of pop that takes us back to the '80s childhood we wish we had. On their latest single, "Close Enough", frontman Josh Ocean's vocal acrobatics soar across a chopped-and-skewed vox sample before local lady sensation Noosa swoops down and crushes the guest feature like the world's greatest sidekick. Let's just call it a match made in Neon Gold heaven and leave it at that, guys.

STREAM: "Close Enough (ft. Noosa)" - Ghost Beach

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LET'S GO OUTSIDE SO WE CAN BREATHE.

To say that Atlas Genius had a great 2012 is a bit of an understatement. And now, with the release of their much-anticipated debut full-length When It Was Now on the horizon, we're very excited to treat y'all to the world premiere of their most synthesized effort yet, "Electric". The record's aptly-titled lead-off takes off with a truly hypnotic lead-in that leans in and charges forward with superpowered electronic chords and reassuring vocal surges. As the Jeffery boys conduct a hyperactive current of layered instrumentals that jolt you awake then aware, it resonates within you like an unstoppable heartbeat. When It Was Now is out next week (the 19th) and promises to be one of the year's most impressive debuts.

STREAM: "Electric" - Atlas Genius [exclusive]

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NEVER LOOK BACK NEVER GIVE UP.

With their latest offering, HAIM are now three releases deep, and as they continue to put the finishing touches on their impossibly-anticipated debut album, it seems people are finally starting to realize just how incredible this record will be. We won't get into that just yet, but if "Falling" is any indication - with its iridescent harmonies, caterwauling guitars, and ultra slick bass licks that sound as if they were express shipped directly from the handsome island of St. Lucia - they have something very special brewing indeed. It's a downward spiral of utmost brilliance, fall head over heels below.

STREAM: "Falling" - HAIM

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GOLD042: MØ

Our infatuation with Karen Marie Ørsted - or MØ on the streets - started late last year at CMJ and has since snowballed into something so much more. The Danish vixen commands this formidable collage of hip pop and electrosoul that sets her apart from literally everyone else in her class. Thus, it's with boundless excitement that we announce our next 7" release, as we team up with our UK brothers-in-arms Chess Club to bring MØ's Pilgrim into the world later this month.

"Pilgrim" arrives in an avalanche of bloodthirsty energy, armed to the teeth with hell-bent horns and brassy nonchalance. While Karen's impetuous voice clouds your judgment like a ghost on fire, the silhouetting harmonies provide a trustfall of clarity every time the crunch drops. On the flipside, MS MR come correct with a deep sløwburner of a remix delivered straight from the darkest recesses of our palest fantasies.

The Pilgrim 7" drops February 25th on Neon Gold in the US and Chess Club in the UK, but preorder is now available HERE. And be sure to check out MØ live next month, as she returns to our shores to hit Popshop NYC on March 7th and Popshop Brooklyn on March 9th, before taking her dazzling charms to Popshop West on March 12th and SXSW. Not. To. Be. Missed.

STREAM: "Pilgrim" - MØ

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POPSHOP BK 009: HAERTS

Better great than never, consider this weekend's Popshop Brooklyn an early Valentine's Day present straight from the haert. Making their Brooklyn live debut we've got HAERTS in the headline, with London's own pop femme fatale Yadi kicking off this whole romantic affair in the support slot. It's all going down this Saturday at 11:30PM. If you don't have a date, hey, at least you have Popshop. 

STREAM: "Wings" - HAERTS

STREAM: "The Blow" - Yadi

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